Based Old Street, London, with opportunity for up to 50% of your time being remote working.
£70-£100k annual salary permanent + equity, or £800-£1,000 per day freelance, depending on experience.
Full time, or at least 4 days per week.
HiddenCity creates real-world adventure games for adults. Players solve clues sent to their phone on a journey through the city. They unlock secret locations, interact with people they meet, and solve challenges.
Experiences are critically acclaimed, with coverage from BBC News, Time Out London, Evening Standard and more. HiddenCity partners have included The Guardian, Eastpak, and the City Of London Corporation. Customers rate HiddenCity, on average, 4.6 out of 5 stars.
The company is now looking to optimise marketing channels, prior to scaling operations worldwide.
Following successful marketing tests, HiddenCity now see 1,000 people play the games every week. HiddenCity is looking for an expert in growth to increase profit, LTV and reduce CAC. You'll report to the CEO.
Follow a structured growth process to evaluate changes based on LTV, CAC, acquisition, repeat and referral rate.
Seek to double revenue within 6-12 months, and reduce CAC by 30%:
Run A-B tests via PPC with sensible choices made on statistically significant data.
Identify new marketing campaigns, overseeing content development.
Identify, specify, and oversee implementation of new marketing features in the website, and a future mobile app.
Oversee marketing aspects of the customer support team.
Define the marketing strategy for new games.
The key attributes we look for are:
In addition to the above, we look for:
Supporting 200%+ YOY growth at multiple organisations.
Expertise in calculating LTV and CAC.
Expert in Google Analytics and Facebook and Instagram ad platforms.
Management of a £1m+ annual advertising budget.